Deadpool slays countless box office records, Zoolander 2 feels a bit too late to the game, and the Force finally drops out of the top 5.
It was a CRAZY weekend at the box office specifically, as most have heard by now, for Deadpool! A film most everyone was certain would do well, but just shattered expectations! The new edgy superhero comedy+action film absolutely desolated the competition this weekend at the box office bringing in an astounding $150 million it's opening (four-day) weekend. And that's just domestic. Globally the film is reported to be on track to bring in another $132 million from its foreign markets, meaning it's made over $260 million worldwide.
Now, let's put that into perspective. First, the Force Awakens opened to $247 million domestically, and yes while it made about $529 million globally it's opening weekend, Deadpool is absolutely on fire as it is by no means has as large of a cult following and no one expected it to have such an impact on a global scale. On top of that, it set the highest grossing film record for Valentine's and Presidents Day weekend EVER. The former title holder, Fifty Shades of Grey, claimed the title just last year with a gross of $85 million. Meaning, domestically Deadpool trumped Shades by nearly $65 million. AND IT WAS VALENTINES WEEKEND PEOPLE!
An edgy, fast paced, cheek-in-tongue, comedy+action film just beat out the most talked about adult love drama we've seen in over a decade or so. And the film that held the title of largest Valentine's weekend opening prior Shades was Valentine's Day which grossed $50 million its opening weekend! I don't know about you but I'm kinda floored right now. This is hilarious.
Let's get this straight, a film like Deadpool is typically found on your summer blockbuster roster; a film with a lot of flash, action, and wit to keep audiences entertained during the most distracting/busiest season of the year. Aside from Oscar oriented films during this season, easy to digest love stories are what audiences get this time of year. So here along comes Deadpool, which made the smart decision of not taking itself too seriously, marketed itself as not only an action film, but also a romantic drama in one version of their trailer, and boldly wore their R-rating status.
Guys. I'm serious here. This is unprecedented.
On top of this initial record set, this is now the highest grossing film for actor Ryan Reynolds, largest opening for a first time director, Tim Miller, who has only directed a handful of shorts prior this (plus some Visual Effects work on a couple well known video games+film), and here's a list of other records it just broke:
- #1 opening weekend ever in Fox History
- #1 opening weekend ever for an R-rated film
- #1 February opening weekend
- #1 Winter opening weekend
Last week the Hollywood Reporter reported on a follow-up to Deadpool already in talks at 20th Century Fox, but this weekend and these numbers have clearly sealed the deal on that one.
Box Office Mojo reported that most films that open to this success traditionally decrease by 50% their second weekend open. However, and they do note, that films with "A" level Cinemascores hold a better chance of losing less ground. They sighted that films like Jurassic World and Force Awakens both had similar success opening weekend, and had similar "A" Cinemascores. The former dropped just shy of 50% (surprise, surprise) but the Force only dropped 38.9%. Deadpool will definitely see a decline this coming weekend, that I'm sure about, but I think we are looking at a drop only between 43-47%. Time will tell. Until then, go see Deadpool. It clearly deserves our attention.
Now, let's shift some focus to other films that opened this weekend, starting with Zoolander 2. Opening at $16 million for it's opening weekend of course this film is dwarfed by Deadpool, but nonetheless, $16 million isn't horrible when considering that the original opened to the tune of only $15 million. While the budget for this 15 years later follow-up isn't reported, we do know that the original took $28 million to make. No doubts this one was most likely higher, I'm willing to argue it isn't much higher than $35 million. Meaning that this wasn't a horrible weekend for the Ben Stiller comedy considering that the deck was kinda stacked against it what with Deadpool.
Both were vying for similar audience demographics. While Deadpool was rated R, 47% of it's audience was under the age of 25, which was the exact demographic Paramount was opening to bank on for their Zoolander sequel. There's a chance that moviegoers that saw Deadpool this weekend will float on over to Zoolander 2 this coming weekend. That might be just enough to get it from spot #4 from this past weekend to maybe even spot #3 next weekend, but I wouldn't exactly bet on that.
Fun additional note, Deadpool was a 62/38 split between male and female moviegoers, while Zoolander 2 was a much more even 51/49 percent split.
The film that held spot #3 this weekend was Warner Brothers' romantic comedy (aka easy money on a weekend like this) How To Be Single which grossed just over $20 million. Now this is your typical Valentine's weekend film that will usually rack up the sales at the Box Office and could have easily brought in between $22-$28 million, but again, due to the overwhelming success of Deadpool, How to Be Single, well, got robbed. I mean, not that anyone is crying over it though. Sure WB is probably a little upset and disappointed that it didn't do better, but the film still made over 50% of it's budget opening weekend, and will most likely do well for another three weeks or so, all things considered.
Finally, wrapping up this box office weekend, The Force Awakens finally dropped out of the top 5 after 9 weekends. I can't even say I'm sad about that. Like, 9 weekends in the top 5? I'm just pleasantly content to see this. That's a huge achievement, and obviously every film has to drop in the ranking eventually. There is nothing to be disappointed about with this result. One result, however, that I am disappointed about seeing was that Hail, Caesar!, only after one weekend, dropped to spot number 7! It's within a few thousand of making back its budget officially, but only after 2 weekends it's #7?! The film opened in 16 new theatres, but saw a sharp decline in the average brought in by each theatre by just under 37%. This is just sad. This might be a good example of a film that was chosen for release at the wrong time of the year. However, going back to my comments from last week about it's timely release during Oscar season this year, it makes sense to me. Arguably a bad decision, but it does make sense.